The UK’s domain registry announced it will soon launch its simpler .uk domain.
While new registrations are encouraged, ten million existing customers (that have registered either a .co.uk or .org.uk address) won’t need to rush: they’ll have five years to claim a shorter version of their current address.
The new .uk domain will launch on February 2014.
Also, ICANN, regulator of all things domain related, gave the British capital the go-ahead to offer .london addresses to “businesses, organisations and individuals”.
While it gives Londoners the chance to show a bit of hometown love, the domain has already attracted the attention of “tens of thousands of businesses,” which will do their bit to help boost London’s online identity.