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Why Welfare Policies No Longer Guarantee Election Wins in India

Welfare as the Baseline of Indian Politics

Welfare programs have become the unquestioned foundation of Indian politics. The decisive factor in elections today is no longer whether parties provide welfare, but how they build their broader political strategies around it. Voters have grasped this shift for years, while many analysts remain fixated on welfare alone, missing the bigger picture.

The Changing Political Landscape Around Welfare

Political strategist Joshi explains that welfare policies must be understood within the context of the wider coalitions parties craft. For instance, in West Bengal, the Trinamool Congress (TMC) once relied on a delicate balance of welfare delivery, strong support from women voters, Muslim consolidation, and enough backing from Hindu communities. This equilibrium has now fractured, playing a crucial role in the TMC’s defeat to the BJP.

Meanwhile, in neighboring Assam, the BJP’s ascent is not solely fueled by religious rhetoric. It also hinges on a comprehensive welfare framework that includes women’s self-help groups, infrastructure investments like roads, effective state institutions, and the public perception of Chief Minister Himanta Biswa Sarma as an efficient administrator.

Hindustan Times via Getty Images  Women who were beneficiaries of mukhyamantri ladaki bahin yojana showing their bank passbooks and the message of the scheme money received in thier mobile phones at Kisan Nagar on September 10, 2024 in Thane, India.
Women in Maharashtra aged 21-65 receive a monthly cash transfer of 1,500 rupees ($16)

Women: The Powerhouse of Welfare Politics

Women have become central to this evolving welfare architecture. Seen as reliable managers of household finances, women also constitute a voting bloc that often surpasses men in turnout. Their growing political significance is reshaping how welfare programs are designed and implemented.

The Massive Scale and Fiscal Stakes of Welfare Schemes

India’s state governments now operate more than 2,000 cash transfer schemes, reflecting the immense political and financial stakes involved. The latest Ministry of Finance Economic Survey projects that states will spend approximately $18 billion (£13.2 billion) on unconditional cash transfers in 2025-26, with a large portion directed at women.

In just three years, the number of states running these schemes has increased more than fivefold, including in several states already grappling with revenue deficits. This rapid expansion highlights the critical role welfare policies play in contemporary election strategies, even as their impact on electoral outcomes becomes more complex and nuanced.

NurPhoto via Getty Images Women vegetable sellers wait for customers at a market area on their roadside stalls near a poster of West Bengal Chief Minister Mamata Banerjee's recent Laxmi Bhandar (monthly allowances to West Bengal women) in Siliguri, India, on
A vegetable vendor sits beneath a poster promoting a welfare scheme led by Mamata Banerjee in West Bengal – a women-focused cash transfer programme central to her campaign before her TMC lost power
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