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How First-Past-The-Post Amplified Labour and Tory Setbacks

The 2024 general election revealed an unprecedented shift in British politics, as support for the two traditional powerhouses, the Conservative and Labour parties, plummeted below 60%. This marks the lowest combined share of votes for these parties since 1922, a watershed year when Labour first cemented itself as the Conservative Party’s main challenger. This dramatic change not only signals voter dissatisfaction but also exposes deep tensions within the long-standing first-past-the-post electoral system that has historically discouraged support for smaller parties.

Getty Images Verification of ballots gets underway at Barnsley Metrodome. There are rows of long white tables stretching diagonally across the picture with count officials sat at them.
First-past-the-post is used in both general elections and local elections in England, such as in the contest in Barnsley

The Rise of Third Parties Breaks the Two-Party Grip

For decades, the political narrative in the United Kingdom was dominated by a stark warning from Conservative and Labour leaders: casting a vote for any party outside of the two main ones was effectively a “wasted vote.” This message was designed to reinforce the winner-takes-all nature of the first-past-the-post system, which tends to penalize smaller parties by awarding seats only to the candidate with the most votes in each constituency.

However, this tightly controlled duopoly has been significantly undermined in recent years, culminating in the 2024 election cycle. Third parties such as Reform and the Green Party have shattered the long-held belief that their support could never translate into meaningful electoral victories. Together, these parties have secured an impressive total of 2,063 council seats across the country, surpassing the combined 1,864 seats won by the Conservative and Labour parties. This remarkable achievement demonstrates a growing voter appetite for alternatives beyond the traditional two-party system.

Meanwhile, the Liberal Democrats, often considered Britain’s established third party, have maintained a solid presence by winning 842 council seats. These figures collectively underscore the evolving political landscape, where smaller parties are no longer marginal actors but formidable contenders capable of influencing local governance and policy direction.

Getty Images Reform UK councillors react after winning seats in all of the 12 contested wards in the Hartlepool Local election. They are pictured from slightly above and many of them have a hand in the air in celebration.
The BBC’s projected national vote share put Reform in the lead on 26%
Sir John Curtice profile image
Sir John Curtice profile image

Despite these successes at the local level, the first-past-the-post system still reveals its limitations on the national stage. In the 2024 general election, the Conservative and Labour parties managed to secure 533 parliamentary seats between them. By contrast, Reform and the Greens, despite capturing over 20% of the national vote, won only nine seats collectively. This disparity between vote share and parliamentary representation starkly highlights the distortions caused by the electoral system, which rewards concentrated regional support over broad but shallow national backing.

Bloomberg via Getty Images Nigel Farage, leader of Reform UK, and local councilors outside Havering Town Hall following the local election in Romford. Most are carrying placards that in blue say "Britain voted Reform"
Reform won a number of councils despite winning less than half the vote in them

First-Past-The-Post Exaggerates Labour and Tory Declines

While the electoral system was originally designed to provide clear and decisive outcomes, it now amplifies the perception of decline for the two main parties more than it protects them. The 2024 results reveal that the Conservative and Labour parties suffered their most significant losses in wards where they were defending incumbent seats. This suggests that first-past-the-post intensifies the challenges faced by established parties trying to maintain their foothold, rather than cushioning them from the impact of rising challengers.

Getty Images Keir Starmer speaks to supporters and councillors following local elections at Kingsdown Methodist Church. The prime minister and those he is talking to are seated. There are around 15 people in shot.
Sir Keir Starmer visited Ealing in west London after the party took 66% of the borough’s seats on just a 29% share of the vote

Detailed analysis of voting patterns across more than 1,000 wards provides a clearer picture of this phenomenon. Labour’s vote share dropped dramatically, by an average of 25 percentage points, in wards they defended compared to the last election cycle in 2022. In contrast, in wards Labour did not defend, their decline was only about half that, at 12 percentage points. The Conservatives experienced a similar trend, with a 14-point drop in vote share in defended wards versus a 10-point decline in other areas.

Thin, lobster red banner with white text saying ‘InDepth newsletter’. To the right are black and white portrait images of Emma Barnett and John Simpson. Emma has dark-rimmed glasses, long fair hair and a striped shirt. John has short white hair with a white shirt and dark blazer. They are set on an oatmeal, curved background with a green overlapping circle.
Thin, lobster red banner with white text saying ‘InDepth newsletter’. To the right are black and white portrait images of Emma Barnett and John Simpson. Emma has dark-rimmed glasses, long fair hair and a striped shirt. John has short white hair with a white shirt and dark blazer. They are set on an oatmeal, curved background with a green overlapping circle.

Impact on Political Landscape

This data reveals a critical insight: first-past-the-post no longer functions simply as a protective barrier for the two dominant parties. Instead, it magnifies their vulnerabilities, especially in contested areas, while enabling emerging parties to exploit shifting voter allegiances. The system’s structural biases, designed decades ago to encourage political stability through two-party dominance, are now contributing to a fragmentation of the political landscape.

As smaller parties convert growing popular support into tangible seats, the traditional binary political narrative is dissolving. This fragmentation reflects changing voter priorities and dissatisfaction with established party politics, signaling a more pluralistic and competitive future for British democracy.

People walk around Canary Wharf in London
People walk around Canary Wharf in London
Jess Phillips
Jess Phillips
Prime Minister Sir Keir Starmer adjusts his glasses as he speaks in Downing Street, Westminster, London, in April 2026
Prime Minister Sir Keir Starmer adjusts his glasses as he speaks in Downing Street, Westminster, London, in April 2026
Rhun ap Iorwerth smiling in the Senedd.
Rhun ap Iorwerth smiling in the Senedd.
Close shot of the black No 10 Downing Street door
Close shot of the black No 10 Downing Street door

Why This Matters Going Forward

The 2024 election results serve as a critical inflection point in British politics. The erosion of Conservative and Labour dominance challenges the effectiveness and fairness of the first-past-the-post system, raising questions about its suitability in an increasingly multipolar political environment. For voters, politicians, and policymakers alike, these developments demand a reassessment of electoral strategies and possibly the electoral system itself.

If current trends continue, future elections may see further fragmentation of the vote, increased representation for smaller parties, and a potential reimagining of how democracy functions in the UK. The political establishment faces mounting pressure to adapt to this new reality or risk alienating a growing segment of the electorate seeking genuine alternatives.

Ultimately, these shifts highlight a fundamental transformation in voter behavior and political allegiance. The British electorate is signaling its desire for a more diverse and representative political system, one that better reflects the complexity and variety of contemporary public opinion. How the nation responds to this challenge will shape its political landscape for decades to come.

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