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First Apple Watches Launch Today

First Apple Watches Launch Today

The first batch of Apple Watches will be shipped to customers who have pre-ordered today, but supply on the high street is extremely limited

Apple will begin shipping its long-awaited Apple Watch to people who have pre-ordered a device today, but anyone hoping to buy one on the high street will almost certainly be out of luck.

The Apple Watch became available for pre-order on April 10, but the first run reportedly sold out within hours, leaving many customers facing shipping delays over over a month.

Apple has not revealed how many Watches have been sold, but market researcher Carl Howe from Think Big Analytics predicts that the initial run of watches was more than 3 million units. read more

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Apple Watch

Apple Watch

 Apple, known for keeping its product developments under the strictest of lock-and-key, gave ABC News exclusive access into its top secret health and fitness lab, where only Apple employees became test subjects for the new Apple Watch.

Apple engineers, managers and developers have been secretly volunteering for the past year in this state-of-the-art lab to participate in rowing, running, yoga and many more fitness activities in order to collect data for the Apple Watch’s inner workings.

“[The employees] knew they were testing something, but they didn’t know it was for the Apple Watch,” said Jeff Williams, Apple’s senior vice president of operations. “We hooked them up with all the masks and so forth, but we would put on an Apple Watch covered up.”

Apple Watch was first unveiled last September and it’s slated to be in stores next month. Ranging in price from $349 for the Apple Watch Sport to $17,000 for the 18-carat gold Apple Watch Edition, the watch contains a “health kit,” which can track everything from your heart rate, calories burned, distance walked and how much the user stands per day. read more

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