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Facebook Dislike Button Not For Trolling

Facebook Dislike Button Not For Trolling

Mark Zuckerberg says the new tool will allow the website’s users to “express empathy” with their friends. Facebook Dislike Button Not For Trolling maybe?

Facebook is working on a ‘dislike’ button, its founder Mark Zuckerberg has announced, after years of resisting popular demand for such a tool.

During a question-and-answer session at the social network’s headquarters in Menlo Park, California, he revealed the button would allow Facebook users to “express empathy” with their friends.

“People have asked about the ‘dislike’ button for many years, and probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it,” he said.

Facebook: 'Dislike' Button Not For Trolling

Zuckerberg said the tool was proving ‘surprisingly complicated’ to create

Facebook’s trust and safety manager Emily Vacher told Sky News the new dislike button was not an encouragement to trolls.

She said: “We certainly don’t want (trolling) on Facebook. We want it to be a place where people feel welcome and feel the warmth and sharing the information in their community.

“It may end up that it’s not technically a dislike, it may be  empathy.”

“It’s something that we’re testing right now because we want people to be able to express themselves in the way that they feel most comfortable on Facebook.”

Facebook users have long pointed out the thumbs-up ‘like’’ button is not suitable for certain status updates, such as bereavements or other bad news.

“If you are sharing something that is sad,” Mr Zuckerberg, 31, acknowleged on Tuesday, “then it may not feel comfortable to ‘like’ that post.”

He added: “It’s important to give people more options than just ‘like.'”

But he said a ‘dislike’ tool was “surprisingly complicated” to develop.

“We don’t want to turn Facebook into a forum where people are voting up or down on people’s posts,” he said.

For years, Facebook has resisted creating a ‘dislike’ button, fearing that it could fuel bullying or negativity.

Some 4.5bn likes were generated daily as of May 2013, according to the social network.

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Facebook Sued Over Alleged Private Message Scanning

Facebook Sued Over Alleged Private Message Scanning

Facebook Sued Over Alleged Private Message Scanning. Facebook is facing a class action lawsuit over allegations that it monitors users’ private messages.

The lawsuit claims that when users share a link to another website via a private message, Facebook scans it to profile the sender’s web activity.

It alleges that Facebook systematically intercepts messages to mine user data and profits by sharing it with data aggregators, advertisers and marketers.

Facebook said the allegations were “without merit”.

“We will defend ourselves vigorously,” the world’s biggest social networking site added.

The lawsuit is claiming the greater of either $100 (£61) a day for each day of alleged violations or $10,000, for each user.

Filed earlier this week, the lawsuit, cites independent research that, it claims, found Facebook reviews the contents of its users’ private messages “for purposes unrelated to the facilitation of message transmission”.

“Representing to users that the content of Facebook messages is “private” creates an especially profitable opportunity for Facebook,” it says.

It says this is “because users who believe they are communicating on a service free from surveillance are likely to reveal facts about themselves that they would not reveal had they known the content was being monitored.

“Thus, Facebook has positioned itself to acquire pieces of the users’ profiles that are likely unavailable to other data aggregators.”

However, others have come forward to defend Facebook.

Writing on his blog, security expert Graham Cluley said that if the site was not examining links shared privately, Facebook would be failing a “duty of care” to its users.

“If you didn’t properly scan and check links there’s a very real risk that spam, scams, phishing attacks, and malicious URLs designed to infect recipients’ computers with malware could run rife,” he argued.

Facebook has come under attack over its privacy policies in the past.

In September last year, it faced criticism over a proposed change to its privacy policy which would have allowed ads to be created using the names and profile pictures of Facebook users.

The firm had claimed that its proposal merely clarified the language of its privacy policy, rather than making any material changes to it.

Facebook undertook to change the wording in the wake of a legal action launched in 2011 which saw it pay $20m to compensate users who claimed it had used their data without explicit permission.

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Teenagers Leaving Facebook For Cooler Alternatives

Teenagers Leaving Facebook For Cooler Alternatives

Teenagers Leaving Facebook For Cooler Alternatives. Facebook is “basically dead and buried” with many UK teenagers feeling embarrassed even to be associated with it, new research says.

Young people are apparently turning away from it “in their droves” and are using “cooler” websites and apps such as Twitter, Instagram, Snapchat and WhatsApp.

Professor Daniel Miller, from University College London, which helped carry out the research, said: “Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives.”

“Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things.”

He added: “What appears to be the most seminal moment in a young person’s decision to leave Facebook was surely that dreaded day your mum sends you a friend request.”

In Snapchat pictures disappear after they have been viewed

In Snapchat pictures disappear after they have been viewed

“You just can’t be young and free if you know your parents can access your every indiscretion.”

“The desire for the new also drives each new generation to find their own media and this is playing out now in social media.”

“It is nothing new that young people care about style and status in relation to their peers, and Facebook is simply not cool anymore.”

The EU-funded research, which questioned 16 to 18-year-olds in the UK, suggested the newer sites and apps were not as good as Facebook in terms of functionality.

Facebook is more integrated, better for photo albums, organising parties and more effective for observing people’s relationships, said the survey.

But WhatsApp is better for messaging and is now said to have overtaken Facebook as the number one way to send mobile messages, it added.



WhatsApp, one of the most used messaging apps

WhatsApp, one of the most used messaging apps

A lot of teenagers have also turned to Snapchat, a picture-sharing service that allows you to send pictures that disappear seconds after they have been viewed.

With Facebook, there have been concerns about privacy as it was revealed this year that the US National Security Agency (NSA) was accessing data from the site.

But the migration away does not appear to be down to young people making a statement about mass surveillance or big corporations.

One of the most popular alternatives is Instagram, which allows you to upload and share photos, and which is owned by Facebook.

Mike Butcher, from, said: “Facebook used to be quite a private place, especially among university students.”

“And gradually because Facebook needs to make money it had to open up and become more public.”

“So that’s what’s happening and they (young people) are going towards new kinds of platforms like Instagram or Twitter.”

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Facebook ‘Likes’ Reveal More Than Users Think

Facebook ‘Likes’ Reveal More Than Users Think

  • Posted: Mar 12, 2013
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Cambridge University researchers say they have found a way of getting extra information about Facebook users from their “Likes”.

Facebook users’ online behaviour reveals intimate details about personality which could let strangers predict their sexuality, political views and religion, researchers have claimed.

Experts stated by pressing button Like, it is possible to predict accurately what a person is like in real life.

Whether it is drug users being more inclined to show approval for Big Momma’s movies or people with a high IQ showing a taste for curly chips, the patterns are not always immediately obvious to the untrained eye.

But Cambridge University researchers believe they can work out what lies behind the hidden clues.

“We believe that our results, while based on Facebook Likes, apply to a wider range of online behaviours,” said Michal Kosinski, operation director at the University of Cambridge’s Psychometrics Centre.

“Similar predictions could be made from all manner of digital data, with this kind of secondary ‘inference’ made with remarkable accuracy – statistically predicting sensitive information people might not want revealed.”

“Given the variety of digital traces people leave behind, it’s becoming increasingly difficult for individuals to control.”


The famous Like button

Facebook Like button











The ‘likes’ may be clues as to the user’s personalities.

The study, based on the Facebook profiles of 58,000 people in the US, found that online behaviour can be used to make surprising accurate predictions about users’ race, age, IQ, sexuality, personality, substance use and political views.

After feeding Facebook preferences into an algorithm, they created models which were able to determine male sexuality with 88% accuracy, race with 95% accuracy, political leanings with 85% accuracy and religion 82% of the time.

But few users clicked “Likes” which explicitly revealed these traits.

For example, fewer than 5% of gay users clicked obvious links such as “Gay Marriage” and instead inference was drawn from more popular likes such as music and TV shows.

The finding could be used to direct personalised marketing to web users, but also highlights potential threats to privacy.

Mr Kosinski said: “I am a great fan and active user of new amazing technologies, including Facebook. I appreciate automated book recommendations or Facebook selecting the most relevant stories for my newsfeed.”

“However, I can imagine situations in which the same data and technology is used to predict political views or sexual orientation, posing threats to freedom or even life.”

“Just the possibility of this happening could deter people from using digital technologies and diminish trust between individuals and institutions.”

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Dutch Inventor Sue Facebook Over "Like" Button

Dutch Inventor Sue Facebook Over "Like" Button

  • Posted: Feb 19, 2013
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As everybody knows Mark  Zuckerberg has invented Facebook.

Now, it has come to light that the “like” button was created by a Dutch inventor who died in 2004.

Facebook is being sued over claims its ‘like’ button infringes technology patented by a Dutch computer programmer 15 years ago.

Rembrandt Social Media says the social networking site “bears a remarkable resemblance, both in terms of its functionality and technical implementation” to a concept invented by Joannes (Jos) van der Meer before his death in 2004.

As well as the like or ‘share’ button, it claims Mr van der Meer came up with the idea for a ‘wall’, ‘timeline’ and ‘news feed’ – three features that are central to Facebook.

Defence lawyer Tom Melsheimer said: “We believe Rembrandt’s patents represent an important foundation of social media as we know it, and we expect a judge and jury to reach the same conclusion based on the evidence.”

 Mark Zuckerberg started Facebook in 2003 Mark Zuckerberg

Mark Zuckerberg started Facebook in 2003

Mr Van Der Meer was the programmator that created the like button and was considered as “a pioneer in the development of user-friendly web-based technologies”, in 1998.

One patent “claimed a novel technology that gave ordinary people… the ability to create and use what Van der Meer called a personal diary,” court papers said.

Mr van der Meer set up a company called Aduna to commercialize his inventions, registered the website, and launched a pilot system, but died in 2004.

The inventor’s family, including his widow, enlisted the help of Rembrandt, which says it works to help inventors and patent owners enforce their fights against companies that use their inventions without paying for them.

The suit notes that one of Facebook’s own patents cited one of the Dutchman’s patents and so the company was aware of the infringement.

“Although Mark Zuckerberg did not start what became Facebook until 2003, it bears a remarkable resemblance, both in terms of its functionality and technical implementation, to the personal web page diary that van der Meer had invented years earlier,” court documents said.

Facebook has been targeted by a swathe of lawsuits for alleged intellectual property infringement, but few have been successful.


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Facebook Targeted In ‘Zero-Day’ Hack Attack

Facebook Targeted In ‘Zero-Day’ Hack Attack

  • Posted: Feb 16, 2013
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Hackers managed to break the website’s code but the company insists its user data was not compromised.

The site’s security was breached after a handful of Facebook employees unknowingly visited a website that had been compromised with malicious code.

When a suspicious file was discovered on the company’s computers, a forensic investigation was launched and the origin of the file was traced to an employee’s laptop.

A further search uncovered other infected computers, but Facebook insists there was no data and no passwords compromised.

The company said in a statement: “Facebook, like every significant Internet service, is frequently targeted by those who want to disrupt or access our data and infrastructure.

“Last month we discovered that our systems had been targeted in a sophisticated attack which occurred when a handful of employees visited a mobile developer website that was compromised.”

“After analysing the website we found it was using a ‘zero-day’ (previously unseen) exploit to bypass the Java sandbox (built-in protections) to install the malware”.

“As soon as we discovered the presence of the malware, we remediated all infected machines, informed law enforcement, and began a significant investigation that continues to this day.”

Recently, there have been other attacks on other social websites as Tweeter after attackers obtained access to their names and email addresses. Also, websites of The New York Times, The Washington Post and The Wall Street Journal were also infiltrated by unknown hackers apparently targeting those papers’ media coverage of China.

Although Facebook claimed that no user data was compromised, the incident could raise privacy concerns about the vulnerability of personal data stored within the social network.

The company has experienced several privacy rows over the years for the way it handles user data, including a privacy investigation with regulators that was settled in 2011.

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Facebook ‘Suffers December Traffic Dip As It Reaches Saturation Point

Facebook ‘Suffers December Traffic Dip As It Reaches Saturation Point

  • Posted: Jan 19, 2013
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According to a web traffic measurement firm, Facebook drops its audience in December with 600,000 suggesting it has reached saturation point.

It remained by far the biggest social networking service, with more than 33 million British visitors, or 53 per cent of the market. The way the figures are calculated means members who access their account from more than one device are counted separately on each computer, smartphone or tablet, however.

United States its been consider Facebook’s most developed market with 168 milion users folllowed  by Britain.

Like most websites Facebook normally experiences a slowdown in traffic over the festive period as people unplug from the internet. Among Facebook’s top 10 biggest markets, Britain was the only one where the number of visitors actually fell.

Social networking observers have long expected the service to reach saturation point at around 50 per cent, and have seized on SocialBakers’ December data as supporting evidence. Facebook’s growth curve has been slowing for several years.

Jan Rezab, SocialBakers chief executive, agreed Facebook was probably at saturation point in Britain but warned against seeing the December data as evidence it had begun to go backwards. He concluded that 15 per cent of the population are under 13 years old and not allowed on Facebook and 16.5 per cent are in the over-65 age bracket, which accounts for only 4 per cent of the 33 million British members.

“This effectively means that UK is inflecting in terms of numbers at near full penetration on Facebook,” he said.

“I can’t imagine their fans could grow by 10–20M new users, although this depends if they allow teens under 13 on the platform and furthermore largely depends on their mobile adoption.”

Mr Rezab declared that was quite chalenging to compare years due to rapid growth of social networks in recent years and hard to assess the impact of the Christmas season on Facebook traffic.

“The monthly active user count is statistically vulnerable to more casual users of the platform, users that don’t use it that often and might fall out of the 30-day range from time to time… my grandpa might sometimes not be an active user on Facebook, even though he is using it,” Mr Rezab said.

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Facebook Responds To Email ‘Hijack’ Claims

Facebook Responds To Email ‘Hijack’ Claims

The social network site is facing a rebellion by users after it replaced personal emails with its own service on profiles.

Facebook Responds To Email 'Hijack' Claims

Facebook Responds To Email ‘Hijack’ Claims

Facebook has caused fury among some users with a profile change.

How to Fix Your Facebook Profile

Updated: 11:37am UK, Wednesday 27 June 2012

Anyone who wants to remove Facebook’s email from their profile should follow these simple steps.

– Go to the “About” section of your profile.

 In the “contact info” section, click “edit”.

                                                                                    –    Hover over your email and click “hidden from timeline”.

                                                                                       – Hover over your preferred email and click “shown on timeline”.

                                                                                      – Click “save” at the bottom of the window.

 Facebook fights against accusations of email “hijacking” after a user rebellion over changes to profiles on the site.

The social networking giant has removed personal email addresses displayed for its 900 million users and replaced them with ones.

Although the company says it announced the changes in April, angry users claimed they had not been consulted in this regard.

Hundreds of users have taken to the web to complain, and more than 600 people signing up to a Facebook protest group called “Leave my email alone Facebook” in 12 hours.

Facebook users then decided to use rival social network platform as Tweeter to discuss the tips on how to reset their emails.

Facebook said it has been rolling out the change to make user details more “consistent” across the site.

The company first started offering its email service in 2010 but many users preferred to keep existing personal addresses as their primary account.

Why would Facebook want to create a unique email address for each and every user. Many users would rather use their own personal address so they can have control over their personal information as suppose to give access to facebook.

However, this might cause Facebook to have more traffic to their website but they already have over 900 million users. So they are only thinking how to make more money as supposed to keep user identity safe. However I don’t think by using a facebook email address would be secure and safe.

Facebook will know all your contacts and friends and will be able to read and colect any user data.

Encouraging more people to use the address could boost profits by driving more traffic and advertising sales towards the site.

He said: “It reeks of the same move Google did with its Buzz product when it automatically opted people in, and users recoiled against the action.

“This is a direction Facebook needs to move in – your email is a proxy for your identity on the internet and Facebook want to usurp people’s pre-existing email identities with their own to help drive up traffic to its site and lock users into its service.

Lots of users are already locked into using Facebook on a daily basis and the internet has already introduced optimised advertisement along side your online activity. So I do not understand how that will help anybody apart from Facebook directly.

That is why web hosting has become more afordable so you can buy your own domain as supposed to

In my personal opinion it has more power if you have your organisation at your own domain. It means more than having corespondence from an address like or

“The problem is the lack of transparency – it has acted without asking for members’ permission first.”

However, Facebook has a consistent service of socialisation and they should focus on their socialisation to become a bigger platform. As suppose to worry on April they’ve been updating addresses on Facebook to make them consistent across their site.

“In addition to everyone receiving an address, we’re also rolling out a new setting that gives people the choice to decide which addresses they want to show on their timelines.

“Ever since the launch of timeline, people have had the ability to control what posts they want to show or hide on their own timelines, and we’re extending that to other information they post, starting with the Facebook address.

“We are providing every Facebook user with his or her own Facebook email address because we find that many users find it useful to connect with each other, but using the Facebook email is completely up to you.”

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