When Sky launched its pay-TV platform in the UK, it was the outsider in the broadcast industry.
But now it is part of the media establishment, and last week’s launch of its new set-top box was the first move in its fight against a new breed of rivals. Sky Q is its response to the gauntlet Apple threw down in September. Launching a revamped version of the company’s Apple TV set-top box, Apple chief executive Tim Cook proclaimed: “The future of TV is apps.”
But Sky’s forthcoming “Q” service is aimed at a very different future from the one targeted by Apple, Google, Amazon and Roku. Those services all have streaming set-top boxes that would make broadcast TV channels just another app icon to pick.
Sky, by contrast, says “the future of TV is TV”. Andrew Olson is the broadcaster’s director of new products, and has led a years-long effort to develop Sky Q. He says the company understands “that people now live their lives with a mix of different screens”. But that mix is a problem for Sky. Data from the most recent British Audience Research Board (Barb) study of Britons’ TV habits, published by Ofcom, suggests that the only people watching more TV than they did a decade ago are the over-65s.
Tags: new set-top box
, pay-TV platform
, Sky launched
, Sky Q
, the future of TV is TV